How to track total bookings and revenue?
Tracking and analyzing total bookings and revenue is essential for Tour Operators (TOs) to monitor business performance, detect growth opportunities, and improve commercial strategies. KOOB’s booking reports provide a detailed view of sales, guests, and supplier activity.
✅ Export all booking data (hotels & experiences) for analysis
✅ Track total revenue and number of confirmed bookings
✅ Analyze top-selling products and partner performance
✅ Identify seasonal trends and booking behaviors
🚀 Objective: Help TOs extract, analyze, and understand total bookings and revenue using KOOB’s export tools and Excel.
Access your total booking report 📦
To track your booking and revenue data in KOOB:
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Go to Client Folders from the left-hand menu
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Click “Extract to CSV” (top right)
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Select a Booking Period to filter the data (e.g., Q1, summer months)
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Open the file in Excel or Google Sheets for analysis
💡 Tip: Regular monthly exports help track trends and compare performance over time.
Key data fields to analyze 🔍
When you open the CSV, these are the most important fields for tracking total bookings and revenue:
Column | Description |
---|---|
📅 Booked On | Booking creation date |
📌 Status | Booking status (Confirmed, Canceled, etc.) |
🏨 Product Name | Name of the hotel or experience |
🌍 City / Country | Destination of the product |
👥 Number of Guests | Pax per booking |
💰 Total Price | Price charged to your client |
📝 Notes | Special requests (optional) |
🤝 Partner Name | DMC managing the product |
📆 Check-in / Start Date | Travel start date |
📌 Example: Sort by “Status” and filter only “Confirmed” to calculate your real revenue volume.
Analyze total revenue and booking volume 📊
Once the file is opened:
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Filter by Status → Focus on “Confirmed” bookings
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Use the “Total Price” column to measure sales
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Use “Booking ID” or “Product Name” to count total bookings
💡 You can group bookings by month, destination, or supplier to monitor trends.
Compare monthly revenue over time 📆
To detect seasonality or compare performance:
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Sort by Check-in Date (or Booked On)
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Group rows by month to see booking flow
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Use Excel’s Pivot Table feature:
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Rows: Check-in Month
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Values: Sum of Total Price or Count of Booking ID
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📌 Example: You notice a sales dip in September vs. July. This insight helps plan targeted marketing campaigns or strategic promotions.
Identify top-selling products and partners 🏆
With a Pivot Table, you can identify:
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Most booked hotels or experiences
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Rows: Product Name
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Values: Count of Booking ID
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Top-performing DMCs
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Rows: Partner Name
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Values: Sum of Total Price
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💡 Use this data for future negotiations, preferred partnerships, and supplier performance tracking.
Takeaways
✅ Use Client Folders > Extract to CSV to get all booking data
✅ Focus on the “Status” and “Total Price” columns for confirmed revenue
✅ Use Pivot Tables to group data by product, city, TO user, or travel month
✅ Compare booking and revenue trends across different months or years
✅ Identify your best-selling hotels, experiences, and most profitable DMCs
FAQ
How can I track revenue for confirmed bookings only?
💰 Filter your report by "Status = Confirmed" and sum the “Total Price” column.
Can I analyze revenue by destination?
🌍 Yes. Use the “City” or “Country” fields in a pivot table.
How do I compare performance over time?
📆 Group by “Check-in Date” or “Booked On” to compare month-over-month or yearly trends.
Can I extract only hotel or only experience bookings?
🎯 Use the “Typology” filter in KOOB before exporting.
What if I want to analyze guest volume?
👥 Use the “Number of Guests” column to calculate total travelers per month or per product.
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📌 Need help? Visit the KOOB Knowledge Base or contact KOOB Support 🚀