How to track the most booked hotels and experiences?

✅ Identify the top-performing hotels and experiences
✅ Compare booking volumes across different periods
✅ Detect underperforming products to adjust offerings
✅ Improve supplier negotiations for better rates

🚀 Objective: Learn how to extract and analyze hotel and experience booking data to make informed business decisions.

Extract booking data from KOOB 📦

To retrieve booking statistics:

Go to Client Folders in the left-hand menu

Click Extract to CSV (top right)
Use filters to select a specific timeframe (monthly, quarterly, yearly)

Download and open the report in Excel or Google Sheets

💡 Tip: Analyze different timeframes to identify seasonal variations and performance trends.

Key data fields to analyze 🧩

Column	Description
🏨 Hotel Name / Product Name	The name of the booked hotel or experience
🌍 City	Location of the product
🤝 Provider	The supplier (DMC, bedbank)
📌 Status	Filter for “Confirmed” only to ensure accuracy
📆 Booked On	When the booking was made
📆 Start At / End At	Shows actual travel periods to analyze demand
👥 Number of Guests	Indicates booking size and capacity needs
💰 Total Price	Useful to calculate revenue per product

📌 Example: A TO wants to see which Bangkok hotels are most booked. They filter the report by Hotel Name and Status = Confirmed, then count reservations per property.

💡 Tip: Use a pivot table to count bookings by hotel or experience name.

Identify the most booked hotels 🏨

To determine top-performing hotels:

Filter the report by Status = Confirmed
Sort or group by Hotel Name
Count the number of bookings per hotel
Compare results by month or quarter

📌 Example:

Hotel A → 120 bookings
Hotel B → 95 bookings
Hotel C → 70 bookings

💡 Tip: If bookings decline, check for availability or pricing concerns and review reviews or feedback.

Identify top-selling experiences 🎟

To analyze experience performance:

Filter by Product Name and Status = Confirmed
Count confirmed bookings per experience
Compare trends by period (month, season, etc.)

📌 Example: “Bangkok Floating Market Tour” had 150 bookings in Q1, but only 90 in Q2 — this indicates a seasonal shift or market saturation.

💡 Tip: Adjust promotions and seasonality campaigns based on experience performance.

Track revenue contribution by product 💰

To understand which products generate the most revenue:

Filter confirmed bookings only
Group by Hotel Name or Experience Name
Sum the Total Price column per product

📌 Example: A high-end resort may get fewer bookings than a 3-star hotel but generate 5× more revenue — valuable insight for prioritization.

💡 Tip: Focus marketing efforts on products that generate high revenue per booking, not just volume.

Use booking data to improve supplier strategy 🤝

By analyzing hotel and experience bookings, you can:

✅ Strengthen relationships with top-performing suppliers
✅ Negotiate better rates with most-booked hotels
✅ Replace underperforming products with better alternatives
✅ Promote best-selling experiences during high seasons

📌 Example: A TO sees Hotel X has the most bookings but also the most cancellations — indicating a potential issue with stock visibility or reliability.

💡 Tip: Combine booking volume and revenue data to build a well-balanced supplier strategy.

Takeaways

✅ Extract and analyze hotel and experience booking data
✅ Identify the most booked products based on confirmed reservations
✅ Track seasonal demand trends using “Start At” and “Booked On”
✅ Compare revenue contribution to refine your sales strategy
✅ Use insights to adjust your inventory and improve supplier partnerships

FAQ

Q: Can I track bookings by country?
🌍 Yes, KOOB tracks Countries and cities, and you can manually group by countries in Excel if needed (regional report analysis)

Q: How do I see which hotels perform best over time?
📊 Extract reports for different time periods, filter by “Hotel Name” and “Status = Confirmed”, and compare counts.

Q: What if a high-booking hotel has many cancellations?
🔍 Check for availability issues, delayed confirmations, or client satisfaction problems. You may need to reconsider the supplier.

Q: Can I compare experiences vs. hotels in the same report?
🧾 Yes. Use the “Typology” or “Product Name” field to segment by type.

📌Need help? Visit the KOOB Knowledge Base or contact KOOB Support 🚀