What do "Showcase" Hotels and Experiences mean?

✅ Distributed Products → Fully available for direct booking by Tour Operators (TOs).
✅ Showcase Products → Visible to TOs but only for consultation, requiring direct contact with the DMC for booking.

🚀 Objective: Understand how Showcase Hotels and Experiences function, how to enable them, and when to use them strategically.

📌 Tip: Showcase mode is a great tool for promoting exclusive or seasonal products while maintaining control over pricing and availability.

What are "Showcase" Hotels and Experiences?

A Showcase product is a hotel or experience that appears in the TO's marketplace but cannot be booked directly. Instead, it serves as a promotional tool, inviting TOs to contact the DMC for rates, availability, and booking conditions.

Showcase Hotels

When a hotel is set as a Showcase, TOs can:
✔ See the hotel factsheet (location, images, descriptions).
❌ Not view prices or book directly.
✔ Send a request to the DMC for booking details.

Showcase Experiences

When an experience is set as a Showcase, TOs can:
✔ See the experience factsheet (description, duration, highlights).
❌ Not view prices or book directly.
✔ Send a request to the DMC for booking details.

📌 Example:

A DMC in Thailand wants to showcase a luxury hotel but prefers to negotiate pricing directly with each TO.
A DMC in Vietnam offers a seasonal cultural festival that requires date confirmation before booking.

How to set a product as "Showcase"?

Setting a Hotel as Showcase

Go to Hotels > Your Hotel Catalog.

Find the hotel you want to showcase.
Click the eye icon (👁️) on the thumbnail.

The hotel is now in Showcase Mode, visible to TOs without pricing or booking options.

To remove Showcase Mode, click the eye icon again (it will turn gray).

📌 Remark : Even if a hotel is set as Showcase, you still need to configure pricing for TO distribution later > How to set margins and visibility for my distributed Hotels?

Setting an experience as showcase

Go to Experiences > Your Experience Catalog.

Locate the experience you want to showcase.
Click the eye icon (👁️) to activate Showcase Mode.

The experience is now visible to TOs, but they cannot access rates or add it to their itineraries.

To remove Showcase Mode, click the eye icon again (it will turn gray).

📌 Note: The experience will remain visible but unbookable until you manually configure distribution settings.

How do TOs find Showcase products?

Tour Operators can discover Showcase Hotels and Experiences in two ways:

From the KOOB Marketplace (Showcase Catalogs)

✔ TOs browsing for Hotels or Experiences will see Showcase listings first.
✔ Clicking on a Showcase product opens its factsheet, but does not display rates.
✔ TOs can then send a request to the DMC for pricing or availability.

📌 Example:
A TO specializing in luxury travel is browsing KOOB and finds a Showcase listing for a private island resort. They send an inquiry to the DMC, who negotiates a custom rate based on volume and seasonality.

Managing Showcase products in distribution settings

Once a hotel or experience is set as a Showcase, you can configure:

Feature	Showcase Mode	Fully Distributed
Visibility	✅ Visible to TOs	✅ Visible to TOs
Pricing	❌ Not visible	✅ Visible
Booking	❌ Not available	✅ TOs can book instantly
Inquiry	✅ TO must contact DMC	❌ No inquiry needed

📌 Tip: Keeping a hotel or experience in Showcase Mode is useful if you want to maintain exclusivity while still attracting TO interest.

Takeaways

✅ Showcase Mode allows DMCs to promote hotels and experiences without enabling direct bookings.
✅ TOs can view details but must request pricing and availability from the DMC.
✅You can enable Showcase Mode by clicking the eye icon (👁️) in your hotel or experience catalog.
✅ To convert Showcase listings into bookable products, configure pricing in Distribution Settings.

📌 Tip: Use Showcase Mode to generate interest in premium or exclusive products while maintaining control over pricing and availability.

FAQ

Can I set different products as Showcase for different TOs? ❌ No. Showcase Mode applies to all TOs equally. You cannot show a product as Showcase for one TO and fully bookable for another.

Can TOs see pricing for Showcase products? ❌ No. TOs cannot view rates for Showcase Hotels or Experiences. They must contact the DMC for pricing.

How do I convert a Showcase product into a fully bookable product? ✅ Go to Distribution Settings, enable pricing, and allow bookings. The product will be fully available to TOs.

Can I still apply margins to Showcase products? ❌ No. Since Showcase products do not display pricing, margins do not apply until the product is fully distributed.

📌 Need help? Visit the KOOB Knowledge Base or contact KOOB Support for assistance. 🚀