How can I structure my production to maximize TO personalization?

✅ Break down your production into flexible, reusable blocks
✅ Enable optional modules and pricing ranges for maximum adaptability
✅ Control visibility and margins per TO
✅ Optimize naming, languages, and photo quality for easy use

🚀 Objective: Structure your product catalog on KOOB to make it easier for TOs to personalize, combine, and book your content — while keeping control.

📌 Start with the 4 experience types

Each product you upload on KOOB must be assigned to one of the 4 core experience types:

Comparison Table: Experience types in KOOB

Experience Type	Can be booked Alone?	Can be an option?	Duration	Description
Extras	❌ No	✅ Yes	Varies	Optional add-ons to customize an experience
Transfers	✅ Yes	✅ Yes	Varies	Transportation from point A to point B (Airport/train/boat/car transfers) Options of Programs and Activities on the Marketplace and Trip Designer
Activities	✅ Yes	✅ Yes	Minutes – Half a day	Short experiences that can be booked alone Options of Programs on the Marketplace and Trip Designer
Programs	✅ Yes	✅ Yes	1+ days	Multi-day excursions, tours, or packages that can be sold via the Trip Designer and the Marketplace

💡 Tip: Think of your production as a LEGO set — TOs will assemble their ideal trip using your Extras, Transfers, and Activities.

Build from the smallest pieces

Upload your content in this order:

Extras

Extras are services that cannot be booked alone. They are only available as optional add-ons to transfers, activities, or programs.

✅ Cannot be booked alone – must be added to another experience.
✅ Used for customization & upselling.
✅ Can include services, equipment, permits, or special arrangements.

Examples:

Private guide upgrade for a city tour.
Personalized airport welcome service.
Portable WiFi router rental for travelers.
Fast-track airport VIP service.
VISA processing assistance.

📌 Extras allow customization and enhancement of existing experiences without being sold as standalone products.

Transfers

Transfers refer to transportation services that move travelers from one location to another by vehicle, train, plane, or boat. These can be booked as standalone services or as part of a larger itinerary (options).

✅ Fixed start & end locations (e.g., Airport → Hotel, City → City).
✅ Choice of transfer type (Land, Air, Rail, Boat).
✅ Vehicle & service details (e.g., private car, shared shuttle, economy/business class).
✅ Luggage policy, seating arrangements & onboard services.

Examples of Transfers:

Private car transfer from Bangkok Airport to a hotel.
Speedboat transfers from Phuket to Koh Phi Phi.
Domestic flight transfer from Hanoi to Ho Chi Minh City.
Luxury train transfer from Paris to Milan.

📌 Transfers are essential for connecting different segments of an itinerary or offering standalone transportation solutions for travelers

Activities

An Activity is a short-duration service that can be booked alone. It typically lasts from a few minutes to half a day and can also be added as an option within a program.

✅ Short-duration experience (minutes to half a day).
✅ Can be booked as a standalone service or as part of a program.
✅ Optional add-on for more flexibility.
✅ Guide and language selection available.

Examples of Activities:

1-hour Thai cooking class in Bangkok.
3-hour guided city walking tour in Paris.
Half-day snorkeling excursion in the Maldives.
Sunset camel ride in the Moroccan desert.

📌 Unlike Extras, Activities are visible and bookable directly on the marketplace if the "Can this product be booked on its own on the marketplace?" button is set as YES.

Activities are short, immersive experiences that TOs can book as independent services or integrate into larger programs.

Programs (longer itineraries built from your blocks above)

Programs are structured multi-day excursions, extensions, or tours that include various components like transfers, accommodations, meals, and activities. Programs range from 1 day to unlimited days and are often the core products DMCs sell to TOs.

✅ Multi-day itineraries with structured day-by-day content.
✅ Can include accommodation, meals, and guided experiences.
✅ Combinations of activities, transfers, and services.
✅ Customization through options & extras.

Examples of Programs:

6-day Bangkok & Chiang Mai Cultural Tour (including hotels & guided visits).
12-day Vietnam Discovery (Hanoi, Halong Bay, Hoi An, Ho Chi Minh City).
3-day Luxury Safari in Kenya (game drives & private lodge).
15-day Self-Drive Tour in Iceland (car rental & suggested accommodations).

📌 Programs are pre-designed packages that TOs can book as ready-made tours or customize with add-ons and optional services.

Modular programs = better personalization

TOs may prefer programs with flexibility — avoid rigid “packages” with everything locked in. Instead:

Include 1 activity per day (max), not 2-3 grouped together
Make all other options available as Extras or Options
Separate guided and non-guided versions if needed
Offer programs per segment (Family, Adventure, Couple…)

📌 Example: Program: Discover Angkor in 4 Days

Day 1: Arrival + Optional Dinner Cruise (Extra)
Day 2: Angkor Wat Tour (Activity)
Day 3: Optional Sunrise Tour (Extra)
Day 4: Transfer to Airport (Transfer)

💡 Tip: In KOOB, TOs can add Extras and Activities to the Timeline — the more modular your production is, the easier their job becomes.

Set up price flexibility

All experiences can be configured with:

Per Pax (Yes/No) → Define if pricing is per person.

Add Pax Range → Customize prices for group sizes (e.g., 1-2 pax = $50, 3-5 pax = $40).
Add Children’s Price Conditions → Specify age brackets and rates.
Add Additional Periods → Define seasonal pricing variations.

Seasonal pricing periods → Different rates for high, low, and shoulder seasons.
Supplements and promotions → fine-tune your pricing by applying discounts or surcharges
Can this product be booked as a standalone?
- YES → It appears in the marketplace as an independent experience (e.g., City Walking Tour).
- NO → It must be part of a package or program (e.g., Extra like a SIM card or Spanish Guide).
Can this product be booked multiple times during the same trip?
- YES → The TO can add it more than once (e.g., daily rentals, repeating tours)
- NO → Only one occurrence allowed per trip (e.g., airport transfer, one-time welcome service)

📌 Use examples like:

Pax Range	Price per Person
1-2 pax	$50 USD
3-5 pax	$45 USD
6+ pax	$40 USD

Name	Type	Period	Details
Early Booking Discount	Promotion (10%)	90+ days before	Applies to early reservations
Peak Season Surcharge	Supplement (+15%)	Dec 20–Jan 5	For festive season bookings

More info :

💡 Tip: Use the Promo/Sup tab to create temporary discounts or peak-season surcharges. These can be TO-specific and time-limited.

Customize by TO (pricing, visibility, distribution)

KOOB lets you control what each TO sees and at what price:

Feature	Use it to…	Example
TO Access	Hide/show a product per TO	Only show luxury content to selected high-end TOs
Margins	Set markup visible to the TO	TO A = 25%, TO B = 15%
Pricing	Adjust net rate per TO	$200 for TO A, $215 for TO B
Promos/Supplements	Apply TO-specific discounts	-10% for Early Birds (TO France only)

Upload media & content properly

For optimal readability and usability in the Marketplace and Trip Designer:

📷 Upload at least 3 high-quality images per experience
✏️ Write clear titles and descriptions (avoid “Copy of...”)
🌍 Translate into EN at minimum, boost visibility and conversion in multilingual markets
(French, German, Spanish, Italian, Dutch, Portuguese)
🧾 List included and excluded services : ensure clarity on what's covered
📚 Use bullet points, not long paragraphs

More info : How to add media and images to an experience?

💡 Tip: TOs rely on your clarity. Bad formatting = skipped experience.

Create reusable templates for TOs

Use the KOOB Trip Designer to build base templates for your Tour Operators:

Drafts per destination or themes
Add optional extras and activities to your days
Offer different accommodation suggestions
Add daily and global options (primary and secondary)
TOs can duplicate, adapt, and reprice the DMC templates

📌 Label drafts clearly: “7D6N Vietnam North Adventure”
💡 TOs love templates they can adapt quickly — this is where personalization becomes effortless.

Takeaways

✅ Use the 4 KOOB experience types to build a clean, modular catalog
✅ Start with small blocks (Extras, Transfers) to power Programs later
✅ Create flexible FIT programs with one activity per day and optional Extras
✅ Enable pricing tiers and per TO configuration for max personalization
✅ Upload clean, translated, visual content that’s easy to reuse in Trip Designer

FAQ

Q: Can TOs change my programs?
✅ Yes, if enabled. They can duplicate, edit, and personalize them via Trip Designer.

Q: Can I restrict visibility per TO?
✅ Yes. Use Distribution Settings to limit access per TO.

Q: Can I offer the same experience with different prices?
📌 Yes. Create different price lines by pax range or TO-specific settings.

Q: What if I want full control and no personalization?
🛑 You can restrict duplication and hide certain Experiences and Hotels.

📌 Need help? Visit the KOOB Knowledge Base or contact KOOB Support 🚀